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Advertising with the BOC VERSION 2 - PUBLISHED MAY 2024 ADVERTISING WITH THE BOC BOCATC.ORG 2 Table of Contents EXTEND YOUR REACH 3 MEET YOUR MARKET 4 BOC CERTIFIED AT DEMOGRAPHICS 5 CERT UPDATE 8 MAILINGS 9 E-BLASTS 10 WEBSITE ADVERTISING 11 ADVERTISING SALES POLICIES 12 WHO WE ARE 14 ADVERTISING WITH THE BOC BOCATC.ORG 3 Extend Your Reach As the worldwide leader in credentialing and the only Athletic Trainer (AT) certifying body, the BOC can help promote your products and services in several different channels. Whether you are a researcher, employer, educational provider, retail vendor or BOC Approved Provider, we make it easy and affordable for you to reach BOC Certified Athletic Trainers in the U.S. and abroad. Save time and money with our competitive discounted rates, including special discounts for BOC Approved Providers and researchers. Multiple media purchase discounts are also available. Contact Mindy Lindquist at (402) 559-0091 or MindyL@bocatc.org for order forms and package information. SPONSORSHIP PACKAGES Select from our sponsorship levels to meet your advertising needs and budget. MAILINGS AND E-BLASTS Target your audience (no minimums) with the largest, cleanest physical and digital mailing lists of ATs in the U.S. and world. For physical mailings, we can supply mailing lists on your behalf to the mail house of your choice. Our e-blast services include professionally designed templates and tracking or supply your own creative files. WEBSITE AND PUBLICATION ADVERTISING Reach athletic training students, certified ATs and BOC Approved Providers through our website and “Cert Update” publication. BOCATC.org generates more than 180,000 page views per month. We also distribute “Cert Update” to ATs, reaching more than 54,000 certified ATs each edition. ADVERTISING WITH THE BOC BOCATC.ORG 4 Meet Your Market ATHLETIC TRAINER (AT) CANDIDATE PROGRAM DIRECTOR Age 25-6522-2540-65 Tech Savvy 4/55/53/5 Goal(s) Promote self and profession.Wants to be a certified AT. Wants to run a successful program helping students excel. Frustration(s) • Wants to be recognized on same level as other health care professionals • Doesn’t have time or money to complete continuing education requirements • Struggles to maintain healthy work-life balance • Wants to get a job after certification • Concerned about not making enough money • Worried about not passing BOC exam • Peers often don’t understand athletic training profession • Trying to provide candidates with everything they need to be successful • Needs more educational and assessment resources • Needs 70% of students to pass BOC exam Characteristics • Dedicated • Responsible for maintaining certification • Wants to be relied on • Stressed from schoolwork demands • Preparing for post graduation life • Pursuing master’s degree • Responsible for educating and mentoring students • Concerned about adapting to master’s-level programs Actions • Proactively complete and report CEUs • Focus on professional development — not just requirements • Engage with learning • Know right outlet to find CE info • Study for BOC exam • Fulfill all requirements • Meet all BOC criteria after certification • Apply for jobs • Prepare students for future • Advocate for profession • Know what content is valuable to ATs • Ensure high pass rates on exams UNDERSTANDING OUR THREE DISTINCT AUDIENCES ADVERTISING WITH THE BOC BOCATC.ORG 5 BOC Certified AT Demographics 57.87% Female 41.65% Male 0.46% Unknown/ Prefer to not answer 0.01% Prefer to self-describe 0.00% Intersex 57.33% Woman 40.98% Man 1.51% Unknown/ Prefer to not answer 0.13% Non-binary 0.05% Prefer to self-describe 28.84% 20-29 37.16% 30-39 19.41% 40-49 11.12% 50-59 3.14% 60-69 0.32% 70+ 47.62% 0-9 28.42% 10-19 16.86% 20-29 6.13% 30-39 0.94% 40-49 0.03% 50+ SEXGENDER AGE YEARS CERTIFIED DEMOGRAPHICS 2022-2023 BOC Certification Maintenance Data ADVERTISING WITH THE BOC BOCATC.ORG 6 BOC Certified AT Demographics 24.56% Secondary School - AT 17.80% Clinic/Hospital - AT 16.15% Univ/College/JC - AT 9.49% Other 6.21% Not Currently Practicing 5.61% Student 4.06% Industrial/Corporate 3.83% Professional Sports & Performing Arts 2.85% Univ/College/JC - Educator 2.85% Health/Fitness Industry 2.56% Clinic/Hospital - Administrative 1.66% Military/Government/Law Enforcement 0.78% Youth Sports 0.74% Sales/Marketing 0.43% Univ/College/JC -Administrative 0.43% Secondary School - Administrative RACE/ ETHNICITY 79.99% White/Caucasian 5.90% Hispanic, Latino/a/x, or of Spanish Origin 4.58% Black/African American 3.66% Asian 2.56% Unknown/Prefer to not answer 2.24% Multi-Ethnic/Multi-Racial 0.49% American Indian/Alaskan Native 0.24% Native Hawaiian/Pacific Islander 0.20% Prefer to self-describe 0.15% Middle Eastern/Northern African PROFESSIONAL SETTING 2022-2023 BOC Certification Maintenance Data ADVERTISING WITH THE BOC BOCATC.ORG 7 6.17% 0.60% 0.95% 0.35% 0.17% 1.84% 0.70% 1.41% 1.80% 0.44% 1.00% 1.27% 0.61% 0.43% 0.93% 6.03% 0.66% 2.22% 1.70% 2.68% 4.21%2.96% 0.78% 1.05% 1.59% 2.15% 1.39% 0.72% 2.47% 0.35% 1.40% 3.04% 0.49% 1.44% 0.08% 0.43% 3.25% 5.31% 3.01% 5.27% 2.03% 0.65% 3.07% 5.89% 3.95% 0.66% 1.43% Outside the U.S. 3.85% 0.14% 0.43% 2.02% 2.41% BOC Certified AT Demographics Alabama = 1.59% Alaska = 0.14% Arizona = 1.80% Arkansas = 0.66% California = 6.17% Colorado = 2.02% Connecticut = 1.40% Delaware = 0.49% Florida = 5.27% Georgia = 3.01% Hawaii = 0.43% Idaho = 0.70% Illinois = 4.21% Indiana = 2.96% Iowa = 1.70% Kansas = 1.27% Kentucky = 1.39% Louisiana = 1.05% Maine = 0.66% Maryland = 1.44% Massachusetts = 2.47% Michigan = 3.25% Minnesota = 2.41% Mississippi = 0.78% Missouri = 2.22% Montana = 0.35% Nebraska = 1.00% Nevada = 0.60% New Hampshire = 0.72% New Jersey = 3.04% New Mexico = 0.44% New York = 3.95% North Carolina = 3.85% North Dakota = 0.43% Ohio = 5.31% Oklahoma = 0.93% Oregon = 0.95% Pennsylvania = 5.89% Rhode Island = 0.35% South Carolina = 2.03% South Dakota = 0.61% Tennessee = 2.15% Texas = 6.03% Utah = 1.41% Vermont = 0.43% Virginia = 3.07% Washington = 1.84% Washington D.C. = 0.08% West Virginia = 0.65% Wisconsin = 2.68% Wyoming = 0.17% Outside the U.S. = 1.43% PERCENT BY LOCATION 2022-2023 BOC Certification Maintenance Data 0–1% 1–2% 2–3% 3–4% 4%+ ADVERTISING WITH THE BOC BOCATC.ORG 8 Cert Update Î Reach more than 54,000 ATs, BOC exam candidates and BOC Approved Providers Î Published twice a year Î Reserve ad space early to get premium placement Î Submit your own artwork (within BOC guidelines) or have the BOC design your ad Dimensions Width Height Pricing** Full-Page w/Full Bleed* 8.625”11.125”$2,000 Full Page 7.375” 9.875”$2,000 2/3 Page 4.563” 9.875”$1,700 1/2 Page (horizontal) 7.375” 4.875”$1,500 1/3 Page 4.563” 4.875”$1,200 1/3 Page (vertical) 2.188” 9.875”$1,200 1/4 Page 4.563” 3.5”$1,000 1/4 Page (vertical) 2.188” 7.5”$1,000 1/4 Page (horizontal) 7.375” 2.375”$1,000 1/6 Page (vertical) 2.188” 4.875” $800 1/6 Page (horizontal) 4.563” 2.375” $800 1/8 Page 3.6” 2.188” $300 Premium Positions Back Cover 8.625”11.125”$2,500 Inside Front 8.625”11.125”$2,500 Inside Back 8.625”11.125”$2,000 Center Spread17.125”11.125”$4,000 * Bleed requirements: Artwork must measure at least 8.625 x 11.125” with important information within 8.125 x 10.625” **BOC Approved Providers receive a 10% discount off the listed rates AD RATES ADVERTISING WITH THE BOC BOCATC.ORG 9 Mailings Î Easy and convenient way to reach more than 54,000 certified ATs Î Be sure your ads are seen with the largest and cleanest mailing list of ATs in the world Î Customize your list according to state, ZIP code, county, radius, NATA district, professional setting and date certified Î Mailing lists can be supplied to a mail house on your behalf Î BOC Approved Providers eligible for discounted rate for certified AT mailing list Provided Format Discount Rate Regular Rate EMAIL List is provided as an Excel file attached to an email message directly to the mail house. $0.09 Per name; no other set-up fees. $0.14 Per name; no other set-up fees. MAILING ADDRESS LIST FORMATS & RATES* * Delivery Service: Please allow 3–5 business days from date of receipt of order form with payment, promotional materials/email content and signed One-Time Use Agreement for orders to be processed and sent (unless you have requested the 24-hour rush processing). Discount rate pertains to the discount for BOC Approved Providers. Please contact Mindy Lindquist, Approved Provider Specialist at (402) 559-0091 ext. 119 or MindyL@bocatc.org with questions pertaining to your order. Next >